How to Choose an SEO Company – Everything You Should Know!

Mark Segal

Co-Founder and CEO @ Hyro Digital

Table of Contents

Search engine optimization (SEO) is crucial for businesses looking to gain visibility and reach potential customers. SEO is a group of techniques that can allow websites to rank higher in search results, leading to more traffic and brand recognition. If a business wants to get the most out of its SEO efforts, it may need to choose the right SEO company. 

This article will give you a general idea of how to choose an SEO company. For example, you should know their services and look into their portfolio and customer feedback. You should also ask questions during your consultation. With this information, you can choose the best SEO company to help your business in an informed way.

How to Choose an SEO Company

What to Consider When Choosing an SEO Agency

A legitimate company can provide you with a range of services to improve the visibility of your website. Before making a decision, it’s essential to consider the following factors:

Experience and Expertise

Look for an SEO firm with experience in your industry. See if they can provide case studies or customer testimonials to show how well they performed. Make sure the company is aware of the latest Google algorithms. You can ask what changes they have made to keep up with these updates.

Range of Services

It’s crucial to find out what services the agency offers. Some services might include building links, making content, and researching keywords. These can also include optimising mobile and local searches and using other strategies.

Reputation and Testimonials

Before you hire any company, it’s essential to do some research into their reputation. Read what customers have to say about their services and any case studies that show how successful their SEO campaigns have been.

Communication and Transparency

When you’re working with a firm, it’s essential to have clear communication. Ask for regular updates on the progress of your campaign, and make sure they are transparent about their methods and strategies.

Cost and Contract Terms

The cost of hiring a company will vary depending on its services. Make sure you know about all the costs involved and any contract terms that might be applicable.

5 Characteristics of a Red Flag SEO Company

A red flag company is one that is not trustworthy and may be unreliable or unethical in its practices. Here are five characteristics of a red flag company to watch out for:

Guarantee of Rankings

An SEO firm should never guarantee rankings, as this is impossible to do due to constantly changing Google algorithms. Any company that guarantees rankings is unlikely to be legitimate and should be avoided.

Using Quantity over Quality to Build Backlinks

A legitimate agency will focus on obtaining high-quality backlinks from authoritative websites. They will not just simply try to increase the amount of links pointing to a website.

Lowest Price in the Industry 

If a company promises the lowest price in the industry, this should be a red flag. Quality SEO services come at a cost, and it is essential to remember that you get what you pay for.

Providing Unsolicited Services or Offers

Be wary of any company that sends unsolicited emails. These emails may offer services like link building or website optimisation. These emails are usually scams and should be avoided.

No Portfolio or Customer Feedback

A proper agency should have an extensive portfolio of customer feedback. They may also have case studies demonstrating their success. If the company does not provide this information, it is likely not trustworthy, and you should look elsewhere.

Advantages of Hiring an SEO Agency

It is highly beneficial to choose the right firm for your website. An experienced and knowledgeable team can help you achieve search engine success by providing a range of services. Here are some vital advantages of working with an agency:

Expertise and Experience

A good SEO agency can provide you with the expertise and experience needed to develop an effective SEO plan. They are knowledgeable about the latest Google algorithms. They also understand what it takes to rank well in SERPs. Additionally, they have access to advanced tools and techniques. These can help increase your website’s visibility.

Improved Website Traffic

With an effective SEO strategy, your website will experience an increase in organic search traffic. This can lead to improved conversions and greater visibility for your business. With an experienced SEO service provider, you can create high-quality content and find the right keywords to target that attract users. They can help build high-quality backlinks that drive more traffic to your site.

Time and Cost Effective

Hiring a good SEO agency is a time and cost-effective solution for optimising your website. With their expertise, you can save time and money that could otherwise be spent on costly mistakes or ineffective strategies. Additionally, they can help you get results faster than if you were to try to do the work yourself.

Access to Advanced Tools and Resources

A reputable SEO service provider will have access to the latest tools and resources to help optimise your website. This can include keyword research tools, link building software, content optimisation platforms, and more. By working with an experienced team, you can ensure that your website is optimised for maximum visibility in search engine results pages.

Measurable Results

A proper SEO agency will be able to provide you with measurable results that show the progress of your website’s optimisation. This can include reports on keyword rankings, traffic sources, backlinks, and more. By tracking these metrics, you can see how effective your strategy is and make any necessary adjustments along the way.

Consistent Reports

A quality agency will provide regular reports and updates on your website’s progress. They will also be available to answer questions or address any concerns that may arise. This ensures that you stay up-to-date on the latest developments in SEO. You can also make informed decisions about improving your website’s performance. 

Questions to Ask Your Potential SEO Company

It is always mandatory to know extensively about the company you are dealing with to get better results. Here are some key questions you should ask your potential SEO agency before hiring them:

What is your SEO strategy, and how do you plan to improve my website’s search engine rankings?

The answer to this question will allow you to better understand the agency’s approach to SEO and how they will optimise your website. An experienced agency can provide you with a detailed overview of their process. By doing so, you can ensure that they have the knowledge and experience necessary to get results. You will also understand whether their strategies align with your SEO goals.

Can you provide examples of successful SEO campaigns you have conducted for other clients in my industry?

This will get you an idea of the agency’s experience in your industry. It also allows you to see what type of success they have achieved for their clients. Suppose an SEO agency can provide you with examples of successful campaigns. In that case, it shows that they are knowledgeable and experienced in the field.

How will you measure the success of my SEO campaign, and what metrics will you use to track progress?

This is a vital question to ask because it helps you understand the metrics that will be used to track your website’s progress. You need to make sure that the agency uses metrics like keyword rankings, organic traffic, backlinks, and more. This allows you to gain insight into how effective their strategies are and how they are impacting your website’s performance.

Can you provide references or testimonials from satisfied clients?

References give you the opportunity to hear from other clients who have worked with the agency. It provides an understanding of the quality of their services. It allows you to see if they have been successful in helping other businesses in your industry. Additionally, speaking to past clients can give you a better idea of what it would be like to work with the agency.

What is your process for conducting keyword research, and how do you determine which keywords to target?

This question is crucial because it allows you to assess the agency’s approach to keyword research. They must be able to provide you with information about how they conduct keyword research, the tools and techniques, and what criteria they use to determine which keywords are best for your website. This ensures that their keyword selection process is comprehensive and tailored to your website’s needs.

How will you ensure that my website is optimised for both search engines and user experience?

This is a critical question because it ensures that the agency understands the importance of optimising your website for search engines and users. Optimising for both will give you the best chance of ranking high in SERPs and delivering a positive user experience to visitors who visit your website. The agency should be able to explain their process for optimising. This will ensure that your website is optimised for maximum success.

What is your approach to creating high-quality content that is optimised for search engines?

You should ask this question because content plays a significant role in SEO. Quality content that is optimised for search engines helps improve your website’s visibility and rankings in SERPs. You need to make sure that the agency you hire has a clear understanding of how to create informative content that is optimised for search engines.

How do you stay up-to-date with the latest SEO trends and algorithm updates?

It is essential to ask this question because SEO changes constantly. You want to ensure the agency knows exactly what these changes are and how they affect your website. You need to make sure that the agency stays up-to-date with the latest SEO trends, algorithm updates, and best practices so that their strategies are always effective for your website. This will ensure their SEO efforts are successful and yield the best possible results.

What level of communication can I expect from you during the SEO campaign, and how often will you provide updates and reports?

Asking this question is essential because it allows you to understand the level of communication and updates you can expect from the agency during your campaign. You need to make sure that the company gives you regular updates and reports so you can track their work and make sure the strategies are successful. This will give you peace of mind knowing that the agency is committed to helping you reach your website optimisation goals.

How do you ensure transparency in your reporting, and what tools do you use to track progress and results?

This question is crucial because it allows you to understand how the agency will report their progress and results. You need to make sure that they are transparent in their reporting so that you can accurately track your website’s performance. Additionally, it is important to know what tools they use for tracking progress and results so that you can keep an eye on their performance. This ensures that the agency is providing accurate and reliable data about your website’s SEO progress.

Why Should You Work with Hyro Digital?

We, Hyro Digital, are a Melbourne based digital marketing company that takes pride in being one of the best here in this area. We understand the importance of developing a comprehensive SEO plan, and we are dedicated to helping our clients reach their website optimisation goals. Our team of SEO experts is knowledgeable about the latest SEO trends and algorithm updates, so you can trust that our strategies will be effective for your SEO marketing.

In addition, we provide regular reporting and updates so that you can track the progress of work. With Hyro Digital, you can be sure that we will reach our limit to help you succeed. Call us any day to learn more about how Hyro Digital can help you optimise your website for both search engines and users. We look forward to hearing from you!


In today’s digital landscape, having a strong SEO plan is essential for the success of any website. To ensure your campaign works, you need to ask the right questions to any agency you are considering hiring so you can make an informed choice. Ask them about their approach to creating high-quality content, how they stay up-to-date with the latest SEO trends and algorithm updates, what level of communication you can expect from them, how they ensure transparency in their reporting, and what tools they use to track progress and results. Hope this article has been helpful and you’re able to find the perfect digital agency for your SEO needs.