About us

We’re on a mission to make SEO more ethical, transparent & affordable.

We think the digital marketing space is ripe for positive disruption…

Despite the ever-changing and complex nature of SEO, the over-arching methodology remains consistent and clear.

No matter what updates Google make to their ranking algorithms, some things hold true over time:

  • Make sure your site is optimised
  • Know what your customers are searching for,
  • Write better content than your competitors,
  • Build high quality backlinks,
  • Do it consistently.

That’s pretty much the crux of it, seriously. 

This is what we do.

Our Leadership team:

Mark Segal

Co-Founder, CEO

After qualifying in Law and Banking & Finance, Mark lived in New York, working at a prominent Manhattan Attorney’s office, before moving back to Melbourne and entering the digital scene. He’s gone on to advise a number of household brands including Telstra, BMW, ING, Tourism Australia and the Queensland Premier’s Office. Mark has also been an active participant in the start-up scene having held senior positions at two companies during their 9-figure exits and launched and sold two of his own ventures. He is currently Director of eRefunds.com.au and an advisor to DTC startups.

Adir Shiffman

Co-Founder

After qualifying in medicine and practising as an MD, Adir made the switch across to startup founder and over the last decade launched, built and sold more than a dozen high-growth tech companies.

Adir is currently Executive Chairman of Catapult Sports (ASX: CAT), and Chairman/Director/Founder of a number of other technology businesses including fast-growing direct to consumer (DTC) brand Sleeping Duck, and early-stage startup Qualie.com. 

He is also a regular columnist in the Australian Financial Review.