How Content Marketing Helps Your SEO

Mark Segal

Co-Founder and CEO @ Hyro Digital

Table of Contents

As we all know, Google is the most widely used search engine worldwide. Statistics show that the majority of people (over 75% according to some estimates) don’t look beyond the first page of results when using Google’s Search Engine Results Pages (SERPs). This means that if you want your website to be seen, you need to be ranking high on Google and one of the best ways to do that is through SEO.Β  This article will dive into how content marketing helps SEO for your business. We also offer lots of other essential SEO advice, so, if you’re new to the world of search engine optimisation, you’ve come to the right place.

How Content Marketing Helps SEO

What is Content Marketing?

Content marketing is a type of strategic marketing that focuses on making and sharing valuable, relevant, and consistent content to attract and keep a specific audience and, ultimately, to get customers to do something that makes money for the business.

Marketing communications and product marketing are frequently confused with content marketing. Content marketing, on the other hand, is much more than that. It is a comprehensive and customer-centric approach that considers the entire customer journey.

By creating valuable content that is relevant to them, content marketing aims to build relationships with potential and current customers. It is all about giving your audience the information they require when they require it. Finally, it is about motivating profitable customer action.

What is SEO?

The process of optimising a website for Google search is known as search engine optimisation (SEO). This is done with the intention of achieving higher levels of web traffic and improving the site’s visibility.

SEO is essential because it raises your website’s position in the search results pages of various search engines (SERPs). You also need to have a high ranking on Google if you want people to visit your website. This was covered earlier in the discussion.

How Content Marketing Helps SEO?

The questions “what is content marketing?” and “what is SEO?” have both been answered, so the next logical step is to investigate how content marketing can contribute to the success of your SEO efforts. are some of the ways:

Backlinks can be built through content marketing. Backlinks are one of Google’s most important ranking factors. And the most effective way to obtain backlinks is to create high-quality content.

Content marketing can help you increase the time people spend on your website. The amount of time a user spends on your website before returning to the SERP is referred to as dwell time. Longer dwell times are preferable. Publishing long-form, in-depth articles that are relevant to your audience is one way to increase dwell time.

Content marketing can assist you in increasing the click-through rate of your website (CTR). The percentage of users who click on your website after seeing it in the SERP is referred to as the CTR. Your CTR should be as high as possible. Using rich media in your content, such as images, infographics, and videos is one way to improve CTR.

The use of content marketing, which is a powerful tool, can be of great assistance to you in your efforts to improve your SEO. Building backlinks, increasing dwell time, and enhancing click-through rate can all be accomplished by producing content of high quality and relevance. And if done correctly, content marketing can also assist you in generating leads and sales for your business. Therefore, if you haven’t already incorporated content marketing into your SEO strategy, now is the time to begin doing so.

SEO Content Marketing Guidance

Beginners in content marketing can benefit from the SEO advice that will be provided in the following section. The following are some things that should be kept in mind:

Keyword research:

The process of determining which keywords are best suited to be targeted by your website is referred to as keyword research. Utilising the Keyword Planner tool provided by Google is the most effective method for conducting keyword research.

On-page optimisation:

After you have chosen the appropriate keywords, it is time to optimise your website so that it is optimised for those keywords. Included in this category are actions such as inserting keywords into your title tags, meta descriptions, and headings.

Link building:

Building backlinks is one of the best ways to improve the search engine optimisation of your website, as was mentioned earlier. Creating content of such high quality that other websites will want to link to is the most effective method for accomplishing this goal.

Publish high-quality content:

This one is pretty easy to understand on its own. It is imperative that you publish content of high quality if you wish to achieve a high ranking on Google. This means that the articles should be well-written, contain relevant information, and be relevant to the audience.

Promote your content:

People won’t necessarily stumble upon your excellent article simply because you’ve gone to the trouble of publishing it online. You need to get the word out about your content by using different channels, such as social media, email marketing, and guest blogging.

Analyse and adjust:

And finally, the essential piece of advice of all: don’t overlook analyzing your results and adjusting your SEO strategy in accordance with the findings. Because the world of search engine optimisation (SEO) is always evolving, it is essential to remain current with the most recent trends and best practices.

By following these suggestions, you will be well on your way to improving the SEO of your website. As a result, you’ll begin to generate more traffic and leads for your company.

Prioritise quality in your content rather than quantity!

This is basic content marketing advice: if you want your website to rank high on Google, make sure you’re publishing high-quality, relevant, and informative articles. To ensure that their website is seen in today’s digital landscape, businesses must rank high on search engine result pages (SERPs). Because 75% of Google users never scroll past the first page, it’s critical to be visible. You can improve your chances of ranking higher on SERPs by creating high-quality, relevant content.

Although both SEO and content marketing is crucial, most digital marketers see them as separate strategies. This may result in missed opportunities to increase website traffic. Search engine optimisation (SEO) for your website can be enhanced in a number of ways with content marketing. Gratitude for reading! We hope this explanation of how content marketing can help your website’s SEO was helpful. Please feel free to Contact us if you have any questions or would like to learn more about content marketing from Hyro Digital.